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7 Steps for Writing an Optimized Blog Post

I knew blogs were important, but I never new how to write an optimized blog post to get my site found effectively by Google until now. I was shocked to learn that you optimize each page of your website for just one keyword or phrase.

Yep, you heard right, just one! I know, mind blown.

No wonder all the beautiful websites I was making just weren’t showing up high in the search engine rankings. I was building them for looks and not strategically with the search engines in mind. Well, no more, those days are over and I have a plan of attack. Now all my sites are beautiful AND also found on the first page of Google all because of writing an optimized article.

So here’s the deal, we aren’t going to worry about ranking your homepage for anything but your brand or business name. Instead I’m going to show you how to write SEO friendly blog posts and essentially build pages for each keyword you want to rank for. Yes, the same page can rank for multiple similar keywords. And I suggest throwing synonyms and other variations of your phrase that are relevant, like, “writing a good blog post” would be for this article. But we aren’t going to try to rank one page for everything and it’s mother, so just remember to have a singular focus and let the techniques do their work.

By now you should have a list of the keywords you’d like to rank for. If not, there are a few things you can do to find out what some of them are. The very first place to check is Google Search itself. Have you ever noticed that when you type in a search term Google will automatically give you variations that you can choose from. Take note of those, because if they are there, that means other people are searching for them as well.

Using Google search to choose keywords that people are searching for

Also, if you scroll down to the bottom of the page there will be a list of similar searches for you to take note of. Another place you can check is Google’s keyword planner. In order to do that you need to first sign up for a FREE Adwords account before you can have access. I highly suggest it because it will give lots of synonyms and similar phrases along with the estimated search volume, which could help you choose which keywords to go after first and which ones aren’t worth your time to bother with.

Finding keywords at the bottom of the Google search results

Alright, time to get down to the brass tacks.

Here are the 7 steps that show you how to optimize blog posts for SEO.

Step 1.

The blog title should contain the keyword or phrase that you’re optimizing for, but it shouldn’t be overly long because it is usually the permalink and we want to keep it simple, think about 50 characters.
Title of the post should contain the desired keyword you want to optimize for

Step 2.

Your keyword or phrase should appear bold at the beginning of the article within the first 100 words, and also in italics at the end of the post.

Step 3.

Within the content you need to include 2 outbound links to authoritative sites that are placed on your keywords (anchor text) So, think Wikipedia, or another site that ranks high in the search results ( just did a google search and choose the two on top that had high PA and DA.)

Step 4.

Google also likes to see interlinking to other helpful and related pages in your own site, so make sure to add one of those to a related article, service or product that fits with the subject of the post. For instance, if you’d like to hire me to build your website and coach you on writing keyword optimized articles for instance.

Step 5.

The article should consist of 800-1200 words, and don’t forget to add synonyms and variations of your keywords that are relevant as I discussed above.

Step 6.

People love images, so don’t forget to set a featured image and other images throughout the article if they are helpful. You can take full advantage of the images by renaming them with your keywords before you upload them to your site. You also have the opportunity to add a title and alt text which should also contain those keywords or phrase. And lastly, a description on the content of the image with a few keywords sprinkled in. (The image is a great place to use the synonyms as well.)

Step 7.

Using a plugin like Yoast or All-in-One allows you to set the page title (what you see at the top of the browser window and the clickable link in the search results) and description (found in the search results that describes what the page is about.) You want to make sure the title has your keywords in it and is enticing and also less that 70 characters long. It’s usually best to put your keyword first and then your brand second. The description is only to entice people to click through so no need to worry so much about your keywords there, instead focus on what’s in it for the searcher, give them a good reason why your site is the answer to the reason for the search.
Optimizing your page titles and meta descriptions

It may look like a lot of work, but writing an optimized blog post will pay off dividends in the end. By writing your content with the search engines in mind you’ll be sure to be found by those who need it the most.

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Jennifer Hiles

Your Local Web design and Internet marketing expert!

Jennifer Hiles

Your Local Web design and Internet marketing expert!

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